Having a presence on the web is essential to your success at practicing law.
Just think: if your website could bring in just a dozen more clients a year, how would that impact your firm?
It doesn’t take a business consultant to tell you that the added revenue from those relationships can far outweigh the cost of launching your own piece of real estate on the web.
Okay now that it’s clear that a website can really add some value to your practice, how do you go about finding someone to get you started?
There’s 3 things you need to have for a successful web development project:
First impressions are everything in this world, and after you’ve gone through the work of getting your site out in front of your potential clients you don’t want to lose business to a poor design.
Your site design should convey your professionalism in a clear and focused layout.
This is a major opportunity to distinguish yourself from every other plain run-of-the-mill site out there.
Don’t miss out.
This may not seem like something to worry about, but it can be one of the leading factors that drive business away from a firm.
Ever visit a site that just takes forever to load? How long did you stick around looking for information?
If you’re like the average Internet surfer you’ll give a site less than 3 seconds to load before giving up and choosing somewhere else.
It’s so important that even Google considers it a major factor in how high your site will appear in their search results.
Sometimes succeeding in business can result from doing all the little things right that ultimately add up to the big win.
Make sure you get this right.
So far you’re sporting a high-quality design that shows your firm in a great light. It’s expertly coded to load lightning-fast and conforms to industry standards.
All set right?
This is where too many smart people go wrong. They trust that the outfit doing the first two aspects deserve the third – trust.
Web development is not a one-time deal anymore. Gone are the days that you can toss up a simple html page and check up on it once a year.
You really need someone that will be around to update plugins, perform backups, and keep everything running smoothly so your leads keep coming.
So now that you know what it takes to cast your line out onto the web and begin generating some targeted referrals, there’s one last question:
How much is it going to cost you?
And like most questions, the answer is it depends.
Do you have to hire a separate person to complete each stage of the process? It can take time to find the right person for each job even if you know what to look for.
Or you can find a one stop shop that specializes in churning out sites as fast as possible by outsourcing the work overseas and leaving you on the hook for set up and maintenance.
I’d like to propose a different option.
How about you go with someone who knows lawyers, and more importantly knows the business of law.
I’ve been managing web sites for law firms for as long as Google has been around.
I know that you need a high quality design. You need expertly crafted code. And you need someone that understands the specific needs of your firm.
If that sounds like the website solution you’re looking for, then we should talk.
Go ahead and get in touch with me and let’s see how I can start exceeding your expectations.