Every area has that one law firm that seems to eat up all of the clients in a certain area. You know the one- they have commercials that seem to run constantly during afternoon TV shows, the lead partner smiles from local billboards, and they have a slick legal website that seems to snap up clients … [Read more...]
By Elden
Law Firm Logos – Making the Right Impression
For a long time, law firms generally went completely without a logo. Most firms simply created some nice looking letterhead featuring the names of partners, or even created some sort of simple design using office software. While that may have worked before the invention of the internet, … [Read more...]
By Elden
Local Law Firms in an Online World
You already know that marketing your law firm online is a vital part of surviving in the technologically advanced world that we live in, and you probably already have an online presence of some sort. The traditional ways of optimizing your site for search engines are still important- you need to … [Read more...]
By Elden
How to Get Clients to Read Your Law Blog
After you spend time coming up with interesting, well written and researched posts for your blogs the next step is finding readers. Even with the rapid growth of internet blog readers, it can be challenging to figure out how to get clients to read your law blog. You have probably heard about blog … [Read more...]
By Elden
Marketing Tips for Lawyers in a Slump
Every business has them- times when business doesn’t come as easily as usual, and things are more than just a little slow. For many law firms, the last few months of the year show a significant decrease in the number of new clients that a firm attracts. While you may think of this as an … [Read more...]
By Elden
Building a Better Client
Clients are the lifeblood of any firm- but they can also be an attorney’s worst enemy. They often make a case far more complicated than it needs to be, cost themselves and their attorney extra time and money, or create unnecessary distractions that can become a major source of problems for firms … [Read more...]
By Elden
Hiring the Right People for Your Firm
Whether you are a single lawyer looking to add new members to your team or a small partnership looking to expand your practice, hiring the right people for your law firm can make or break you. If you are on your own or have just a few partners, you simply can’t afford to make a bad hiring … [Read more...]
By Elden
Why Your Firm Needs Content
There was a time when simply having a website was enough to get your law firm noticed. That time is long gone, and in the new world of internet marketing, content is king. The reasoning behind creating content for your website or blog is easy- content shows your readers that you are an expert in … [Read more...]
By Elden
Best Practices for Your Practice
The term law firm best practices is thrown around often, suggesting that there is a single, best way to do things. The truth is that best practices should be considered a guideline and a process, rather than a rule book to adhere to. The best practices for your law firm will vary, based on how you … [Read more...]
By Elden
Bringing Success, Clients, and Respect to Your Firm
The term “rainmaker” generally refers to a person that is able to bring in clients, respect, and money to a law firm simply by being associated with the firm. One good example in the fiction world would be the character played by William Shatner on Boston Legal- who can forget the influence of … [Read more...]