5th Key to Career Success and Life Fulfillment: How to Motivate Yourself

Yesterday I wrote about inner motivation and made the point that no one can motivate you for a significant time. You have to motivate yourself.

You might have wondered why motivation is even important. Put simply, to become more successful and more fulfilled, you have to continue growing as a lawyer and a person. That involves change and the problem is that change is incredibly difficult. 

A few years ago Fast Company magazine published a fascinating article Change or Die. Please click and read it to better understand why changing is so difficult. You will learn that fear of dying is not a motivator. Heart patients know exactly what lifestyle changes they need to make to avoid dying, yet they do not make them. On the other hand the joy of living can be a powerful motivator.

Let's see how the joy of living type of motivation might apply to practicing law. I recently listened to  Daniel Pink's new  book titled: Drive: The Surprising Truth About What Motivates Us. If you search you will find that some have criticized the conclusions Pink reaches. I happen to agree with Pink's main points. You can find my similar thoughts in my book Prepare to Win: A Lawyer's Guide to Rainmaking, Career Success and Life Fulfillment

One of Pink's main points is that the carrot-stick (change or die) approach only works in limited situations when the work is so boring or lacking creativity that it is about the only tool to motivate the workers. I suppose it might work for the lawyer who is stuck in a warehouse reviewing 1000s of emails a day to determine whether they are relevant and whether they are privileged. Almost nothing a lawyer does could be more boring. So, rewarding the lawyer by the number of hours he or she puts in might be an appropriate incentive.

Pink believes that intrinsic motivation (joy of living) is what is needed in every other circumstance. He believes that intrinsic motivation comes from autonomy, mastery and purpose. When you have autonomy you feel like you can direct your own life. To have autonomy you must take responsibility for your career success and life fulfillment. Mastery means you are constantly striving to become a better lawyer knowing you will never achieve total mastery. Purpose means you are working on client matters that are meaningful, doing them well and doing your work for a purpose greater than yourself.

Pink tells a story about finding purpose.  In 1962, Clare Booth Luce met with President Kennedy about his diffuse priorities. “A great man,” she advised him, “is one sentence.” President Lincoln’s sentence was obvious: “He preserved the union and freed the slaves.” So was FDR’s: “He lifted us out of a great depression and helped us win a world war.” What, Luce challenged President Kennedy, was to be his sentence? 

So, what is the best way for you to find your intrinsic motivation? Looking back at the ideas I suggested this week:
  • Take responsibility for your career,
  • Work every day to become a better lawyer and find ways to better serve clients and
  • Focus on the journey, not the destination. In other words, focus on the joy that helping clients achieve their goals bring you rather than focusing on pay, bonuses or promotion,
  • Finally, decide what is your sentence.
 
 

4th Key to Success and Fulfillment: You Have to Motivate Yourself

This week we have been focusing on career success and life fulfillment. As you know I have worked with hundreds of lawyers at my old firm and have coached hundreds of lawyers. Some of those lawyers are motivated and energized. Others are trying to find their motivation. So, I want to focus on motivation in this post and the one tomorrow.

I have been told I am a motivational speaker. In fact, I am frequently asked to do Bar and Law Firm programs designed to motivate lawyers. A few years ago I was asked to give a presentation to the ABA Young Lawyers Division at their Spring meeting. The ABA YLD came up with " Come on Baby Light My Fire - How to Reignite Your Flame with the Law."  The title they chose intrigued me, so I posted a blog about it in January 2007, Listen to Maya Angelou

I began my presentation to the ABA young lawyers by showing a short video clip of the Doors singing on the Ed Sullivan show in 1967. You likely don't know that they got in trouble for not changing the "girl we couldn't get much higher" lyrics, as they had promised. Then I told the young lawyers: "I have some really good news and some really bad news. The good news is I believe strongly I can light your fire and reignite your flame with the law. The bad news is that unless you are self motivated, the flame I ignited will burn out within a week." 

A few years ago I read The Best Damn Sales Book Ever: 16 Rock-Solid Rules for Achieving Sales Success!  by Warren Greshes. The book title doesn’t do the book justice because the principles in the book are broader than sales.

Early in the book Greshes talks about motivation. You might hear a speaker that motivates you, but that is external motivation and it does not last. What he said reminded me of a Stephen Covey quote: "Motivation is a fire from within. If someone else tries to light that fire under you, chances are it will burn very briefly."

If you find your inner motivation, it will burn forever. I doubt you will find it by getting your billable hours, getting promoted or making a lot of money. If that is your focus, there will always be someone who gets more hours, gets promoted sooner and  makes more money.

So, what is the best way for you to find your inner motivation? Focus on the journey, not the destination. Do not compare how you are doing with others, Think about how the work you are doing is helping your clients. Finally, work each and every day to become a better lawyer.

I will share some more specific motivation ideas with you tomorrow. 
 

3rd Key to Success and Fulfillment: Plan Your Personal Life Around Your Roles

What do you suppose is the most frequent coaching agenda item I receive from lawyers I coach? It is managing time. Lawyers say to me: "I do not have time to do my billable work, client development and still have a family life." Since the lawyers I coach raise it time and again, that topic is likely on your mind as well.

Some time ago, I  listened to a Harvard Ideacast titled: Are You Spending Your Time the Right Way? I urge you to listen to it. In the podcast Melissa Raffon has many ideas I thought were helpful, including making a list of things to do, then estimating how much time each will take and then blocking out time in your calendar to do them. When I practiced law I tried to do that each week. 

Melissa also posted a blog Are You Spending Your Time the Right Way? I thought her ideas in the blog were also helpful. In the blog post she suggests breaking down your responsibilities into categories and then planning time around those categories. Based on what I learned from reading Stephen Covey's books: The 7 Habits of Highly Effective People  and First Things First I began to plan my week around my roles: Father, Son, Husband, Brother, Practice Group Leader, Practicing Lawyer, Client Developer, Sunday School Teacher and Youth Group Leader. Based on Covey's advice, each week I wrote down the most important activity I could do in each role. 

Because my work has frequently taken me out of town, and because I worked on client development on Saturday mornings, Saturday afternoons were "father-daughter" time. Jill and I ate lunch where she chose (usually an ethnic restaurant that Nancy did not like), then we were off to do whatever she wanted to do. That time with Jill was usually the most important thing I could do each week as a father. I will always treasure our discussions.

In this video clip I discuss how to plan your work and life around your priorities.

 Are you writing down the most important activity you can do in each of your roles? If not, it is highly likely you are missing some important personal activities because you are being consumed by your billable work. That is a recipe for frustration and burnout. Give this approach a try.

2nd Key to Success and Fulfillment: Answer What is Your "Major Definite Purpose"?

Yogi Berra said it well: "If you don't know where you are going, you might wind up someplace else." I would say: "if you don't know what you want out of your life, you might wind up unfulfilled."

A few years ago I spoke at a Texas Young Lawyers Association (TYLA) event. I began by asking the lawyers who attended: "How many of you are totally satisfied with your career and life?" Only a few raised their hand. I actually thought that was a good thing. Anyone who is totally satisfied is not growing as a person.

I shared with the group my thoughts on finding your "major definite purpose." I got the idea originally from Napoleon Hill. Two years ago I posted a blog titled: Definiteness of Purpose with a links to Napoleon Hill materials.

For me major definite purpose is the intersection of your passion, talent and clients' needs. Years ago I decided that my major definite purpose was to help transportation construction contractors successfully build the nation's highway, bridge, rail and airport projects. You can see that my purpose was not about me. Instead it was about my clients. Making that change in focus from me to clients gave more meaning to each matter I handled.

Instead of calling it major definite purpose, Stephen Covey talks about finding your voice. He shares a way to find it in The 4 Steps to Finding Your Voice. If you are having any challenges finding what you are meant to do and become, answer these four questions from Covey's blog post.

  1. What are you good at? That’s your mind.
  2. What do you love doing? That’s your heart.
  3. What need can you serve? That’s the body.
  4. What is life asking of you? What gives your life meaning and purpose? What do you feel like you should be doing? In short, what is your conscience directing you to do? That is your spirit.

Remember back to that day you decided you wanted to be a lawyer. There had to be something that drove you towards our profession. (Hopefully, it wasn't because you and your parents couldn't think of anything else to do with your political science degree.) Rekindle that sense of purpose.

 

1st Key to Success and Fulfillment: Take Responsibility

This week I want to focus on career success and life fulfillment. Over many years I have studied and personally experienced career success and life fulfillment. While each of you is unique, there are certain principles I believe apply to all of you. So, let's get started.

Have you taken responsibility for your career success? You are responsible for creating the career and life you desire. Your firm is not responsible for your success. The partners for whom you work are not responsible for your success. You are.

Let’s discuss what that means. Here are some of the salient points:

  • You are the architect of your career. That means you have the chance to design the career you want.
  • Focus on opportunities and solutions not problems and obstacles. You will tend to get more enjoyment by aiming at something rather than aiming away from something.
  • Develop a plan for your career by focusing on what you want to be in the future. Stephen Covey says: “begin with the end in mind.” I agree with the premise.
  • Execute your plan and stay on track. Do not be one of those lawyers who quits when instant results are not achieved.
  • Discover what you need to do to achieve your goals and have the discipline to do them. Create a system to hold yourself accountable. It might be a journal. It might be working with a colleague who will be like a fitness partner.
  • Define your personal and professional roles (husband/wife, father/mother, productive attorney, developing attorney, etc.). Stephen Covey discusses planning each week around your roles.

More on how to do this in a later post.
 

Get Your Team Involved Helping Others

I normally do not post on Sunday and I normally stick to stories involving lawyers and law firms. I want to make an exception today to tell an inspiring story.

Nancy and I were recently in Phoenix and got the opportunity to spend time with our friend, Brian Burgett. I met Brian years ago through my work with the Associated General Contractors and have had the opportunity to work with him. Brian is the CEO of The Kokosing Group of Fredericktown, Ohio.

During out time together Brian shared with us an inspiring story about the BUILDING H.O.P.E. Project.  Brian grew up only a few miles from Greg Benson who with his wife are field directors of Christian Services International in Haiti. Brian and his family are also friends of Tim and Toby Banks who run H.O.P.E. Orphanage, which is part of Christian Services International. H.O.P.E. presently has 20 young girls between the ages of 3 and 10 years. Toby and Tim are the legal guardians of each orphan that they take care of and none of these orphans have parents. These girls are being educated to stay in Haiti and help their country be a better place to live. Brian's company has supported the orphanage over many years.

As you might imagine the orphanage was destroyed during the earthquake and it needs to be re-constructed. Brian decided Kokosing Group would get involved in the design, construction and fundraising for the new construction. 

A team is already in place working on designing a new orphanage, setting a construction schedule, organizing volunteer construction workers and fundraising.  Kokosing is matching up to $250,000 in contributions. It will also send construction employees to Haiti to do the construction. 

Brian shared with Nancy and me that one of the real benefits from his company involvement in the project was his employees pulling together to make the project successful. Giving time in addition to giving money has made a big difference. 

 For information about the BUILDING H.O.P.E. Project, including an up-to-date total of how much has been raised and construction progress, visit the Kokosing web site and follow the link.

Like Brian's family and the Kokosing employees, the lawyers and staff in your law firm are motivated by the opportunity to work together on a project that is greater than themselves. Becoming a part of a project like BUILDING H.O.P.E. is a life changing experience that brings people together in a lasting way.

 

 

Here is What I Have Been Reading This Week

 This week most of my reading has focused on success. 

Are You Trapped In A Fixed Mindset? Fix It! Stanford professor Carol Dweck through 20 plus years of research shows how having a fixed mindset or growth mindset influences your life. I have read her book Mindset: The New Psychology of Success. It is really quite enlightening.

The Art of Shameless Self Promotion This is the art of sharing ideas, concepts and a greater vision rather than sharing your accomplishments. No one wants to be around the second type of self promoter.

Drive: The surprising truth about what motivates us – in conversation with author Dan Pink  and Drive by Dan Pink I listened to Drive: The Surprising Truth About What Motivates Us this week so I enjoyed reading these two reviews of it.

Linchpin by Seth Godin – Video Book Review I am reading Linchpin: Are You Indispensable? so I enjoyed Chris Brogan's video book review.

The First Chapter of Switch the new book by the Heath Brothers, authors of Made to Stick. In the first chapter the authors tell us that  Switch is about helping us change things and dealing with the challenges that make change difficult. I think you will enjoy reading the first chapter as it explains why change is difficult. Since coaching is about helping others change, I plan to read the book.

Finally, as you may know, I just finished a new e-book Client Development in a Nutshell. if you get a chance over the weekend, take a look. I have filled it with things I did as a lawyer and things the lawyers I am coaching are doing now. 

Are You Smart, or Are You Indispensable?

Recently I have been reading about large law firms who have reported that their firm revenues are down and their firm profits per equity partner are up. I also read an Am Law Daily article : To Dream the Impossible Dream: Making Partner Increasingly Out of Reach. How do you suppose revenue is down at firms and profits per partner are up and why do you suppose making partner is increasingly out of reach?

Well, there are only so many ways. Maybe those firms have cut their costs. Could be, but law firms can only cut so much without laying off lawyers. Maybe those firms have ditched  unprofitable clients. Could be, but how many unprofitable clients did those firms have in the first place? My best guess is they have reduced the number of equity partners and laid off non-equity partners and senior associates.

So if you are a non-equity partner or senior associate you must not only have significant billable hours, but you also must develop your own book of business. Finally, according to the Am Law Daily article, you must pass the so-called "Cleveland Airport Rule." The rule itself is simple: would a partner at your firm be comfortable getting stuck at the Cleveland airport with you and not want to self-immolate?

If you have hours, clients and pass the Cleveland Airport Rule, Seth Godin would likely say you are a Linchpin: Are You Indispensable?

When I was a young associate, a partner in my first firm unknowingly gave me about the best piece of advice I have ever received. He said: "Cordell, you are a very smart lawyer. After all you finished third in your law school class. But, smart lawyers graduate from law school every year and they are easily replaced by other smart lawyers. Your success in this firm will depend more on how well you attract, retain and expand relationships with clients. Lawyers with those skills are indispensable."

Are you busy doing the work for senior lawyers in your firm and hoping they appreciate your work so much that it will be ok for you to never have clients of your own? I hope not. If you want to become indispensable:

  • What are you learning about client development?
  • What are you doing  to attract new clients?
  • What are you doing to exceed your clients expectations and create value for them?
  • What are you doing to build relationships with your clients and with partners in your law firm?

 

What Are You Working On?

 What are you working on:

  1. That you are passionate about?
  2. That will make you a better lawyer?
  3. That will enable you to understand your clients business?
  4. That will improve your law firm?
  5. That will make a difference in your community?
  6. That will make you a better father/mother and husband/wife?
  7. That will make you a better friend?
  8. That will  make you more healthy?
  9. That is for your long term success?
  10. That is just for the fun of doing it?

Marketing Secret Number 2: Do Workshops for Clients and Friends

My blog post yesterday Marketing Secret: Create a Guide or E-Book, focused on a way of becoming visible to potential clients who do not know you.

My post today focuses on ways to solidify your relationship with your clients.  I think of the best ways is to offer to do an in-house workshop for a client. For construction contractors it was always easy to come up with a topic. I did programs on contract administration, negotiation, design-build, ethics and compliance and a variety of other topics.

Here is a second marketing secret: Instead of doing a workshop for a seminar company, do it for specific targeted potential clients. I remember getting roped in to do a workshop for a seminar company. They took care of all the logistics and sold the seminar. They told me it would be a great marketing opportunity for me. I spent many hours getting my 1/2 day program put together. When I arrived at the seminar facility I discovered that the attendees were either with companies that could not afford my rates or were not the decision makers in companies that could afford my rates.

After that awful waste of time I offered to do workshops for clients for whom I had not recently worked and friends I had met at industry meetings. That really worked well because I re-connected with my old clients and because my workshop covered a timely topic, I was able to get work from those clients.

If the kind of work you do lends itself to teaching your clients, I urge you to do workshops. If you do them, make sure they are interactive and that participants are learning by doing.

 

Marketing Secret: Create a Guide or E-Book

In my June 20, 2009 blog titled: Marketing Secret: Identify a Problem, Create a Solution and Give it Away. I suggested that you can become more visible and credible to your target market by this approach. Then in August I reported on The Debate Raging Over Free. I have been repeatedly asked if I was ever concerned about other lawyers stealing my materials. I never worried about it and neither should you.

I have been fortunate to work with several lawyers who have created “Guides” for their target market. Here are several examples:

How To Be a Privacy Hero (And Save Your Business or Job in the Process) Privacy Desk Reference Author: Mark G. McCreary

Gaming Manufacturers' and Suppliers' Desk Reference for Obtaining Licenses in the Northeast Author: Marie J. Jones

10 Workplace Agreements Employers Can Use to Protect Their Business -- Are You Protected? Author: John D. Horowitz

A Guide to Every Day Risk Avoidance Techniques and How to Address a Customer Complaint Author: Joshua Horn

The Commercial Landlord's Bankruptcy Desk Reference Author: L. Jason Cornell

Multiemployer Withdrawal Liability: Understanding the Basics Author: Keith R. McMurdy

Buying Distressed Assets Guide Author: Matthew Sanderson

Employee Termination Guide Authors: Cleve Clinton and Brent Dyer

A more recent trend is to make the guide an e-book. As the name implies they are books downloadable from the Internet. They are typically done in landscape rather than portrait and they have visuals in them. Here are a couple of examples:

Strategy for Your Career and Your Life Author: Cordell Parvin 

Ten Fatal Mistakes that Business Owners Make Author: Scott Gibson

 

Doing Business in California: A Guide for the Out-of-State Employer Author: Alexander Hernaez

I just created a new guide on client development Client Development in a Nutshell. Take a look it has ideas you can implement.

 What problems is your target market wrestling with? What solutions can you offer and give away?

How can you get your guide or e-book in the hands of your clients, potential clients and referral sources?

Here is What I Have Been Reading on Client Development This Week

I have decided each Friday to share with you the blog posts I have been reading over the last week. As you will see most of them are not written specifically for lawyers, but the content is valuable for lawyers. You will also see that it takes hardly any time to read them. The more important time you spend is reflecting on how you can use the points in your own practice. So start by reading Is Reading Blog Posts Worth Your Time?

If you or your firm is blogging, you have to read Chris Brogan's Build Ecosystems for Your Content 

If you want to learn more about client service read Los Angeles lawyer Staci Riordan blog Puttin on the Ritz She shares a story about the service she received at the Ritz Carlton in Philadelphia.

If you want to learn more about social media read 10 Ways to Leverage Social Media

If you are blogging and trying to get your blog retweeted, read 13 Ways to Get Your Blog Post Retweeted.

 

Finally for this week if you are wondering whether you are spending time on social media sites wisely read When Worth Your While Isn't Worth Your While


 

Making Hay When the Sun Doesn't Shine

I want to welcome Charlie Miller to my blog. Charlie is a partner in the Patton Boggs Dallas office and is the Deputy Managing Partner of the firm. He is a close friend and great source of ideas on client development. Charlie's practice involves mergers and acquisitions, structured and project financings, acquisition financings, recapitalizations, restructuring and reorganizations, and other complex business transaction. In these difficult economic times, Charlie has actually thrived. I have asked him to share with you how he is making hay in these difficult times. 

Double digit unemployment, massive corporate layoffs, negative GDP, bank failures, depression …. The current state of the economy makes me giddy! Why you may ask? Because out of chaos comes the best opportunities for strengthening relationships with existing clients and acquiring new clients.

A few observations about how many attorneys react to an economic downturn:

  • When clients are not sending them business, they stop calling them.
  • When business slows down, they panic and stop investing their own time and financial resources in business development.
  • When their firm is not doing well, they spend an inordinate amount of time worrying and commiserating with colleagues about how bad things have gotten or they focus on making a lateral move.

In the first quarter of 2009, when many professionals were bemoaning the state of their practice, I hit the road. I visited every significant client that I worked with and had a face to face discussion with them in their offices about their company, business and strategic direction. I did my homework before the meetings—searching for articles about the company, reading their latest SEC filings (if they were public) and talking to trusted sources within the company about what was going on at the company. I listened to what they had to say. And during the meetings, I reinforced for them some of the fundamental principles upon which I have built my practice:

  • We are a “long term investor” in our relationship with you and we will be there for you in good times and difficult times.
  • We want to better understand your business, challenges and strategic focus so that we can be a better partner to you.
  • We want to identify those areas where we can be more efficient in our work.
  • We are willing to invest in the future and in our relationship.
  • We want to be a value-added partner to you and we will focus our efforts on helping you to achieve your strategic goals.

The results: a 30% increase in the business I did with these clients in 2009 versus 2008.

The moral of the story: get out of your office and get on the road. Nothing can replace face time. In difficult economic times, clients' relationships with their outside counsel are put under a microscope. In-house legal departments are put under extreme pressure to reduce their outside legal spending. This environment creates the best opportunity to solidify existing relationships and to mine new ones. But, you can’t do it from the comfort of your office!

I again have started 2010 the same way I started 2009—on the road. I was in the office one day a week in January and February is shaping up to be more of the same. And I am off to a better year in 2010 than in 2009. Happy hunting.
 

 

Instead of Email Alerts Use Social Media: Boomer Clients Are There

 I often hear: Social media is for younger lawyers not for experienced lawyers like me. My clients are not using social media sites."

Well, that may have been true a couple of years ago. But, it is no longer true. I recently read: Boomers and Social Media-Are you where your customers are? In 2009 Facebook and Twitter saw large increases in boomer users. Law firms and individual lawyers are increasing using both social media tools to reach out to their clients. I suspect that within a couple of years most firms will stop sending email alerts that many recipients do not wish to receive and will instead use social media to get the same information in the hands of those who wish to receive it.

Sure Way to Get Better at Client Development: Create a Group to Make Client Development a Habit

 I recently posted about the on-line coaching program I am conducting this year. We started the program just last week.  I would love to start another group, but if you are not able to participate, I will share with you how you might  create your own client development program without a coach.

For most young lawyers I coach, client development is not a habit. They can rationalize reasons not to be actively doing what is needed to build a book of business or expand relationships with existing clients. The most common thing I hear is: “I have been so busy with billable work that I have not been able to…”Thus, I have to find ways to get those lawyers to do something they do not regularly do and create an environment that will most likely enable or facilitate the lawyers to keep up their client development efforts, even when they are not seeing immediate results.

When I coach a group of lawyers, we set a group goal and decide on 25 action items to achieve the goal. Each member of the coaching group sets individual goals and prepares a plan to achieve them. Members of the group share their plans with me and with the other members of their group. Each month, the members of the coaching group report on what they have done that month. Some firms put the reports on a coaching group portal page and other firms send an email with the photo of each person in the group and his or her report by the photo.

There is a psychological method in this madness. Studies show that when you set goals, write them down, establish a date to complete them and share them with another person, you are more likely to actually do what it takes to achieve the goals. You do so in part because you want your actions to be consistent with the commitments you have made. This principle is most powerful when you create the commitment yourself  rather than having a senior lawyer dictate the commitment to you.

The lawyers I am coaching make commitments to themselves, to me and to other members of their group. That commitment helps each lawyer hold himself or herself accountable.. The principle is also more powerful because of the commitment to a team goal and team action items. The lawyers in the coaching group do not want to let the team down.

If you are not able to have an outside coach like me to create the team environment described above, as Nike would say: “Just Do It" with a group yourself. Begin by assessing where you are right now. Here is a coaching video with questions to help you do that. 
 

How to Network Like a Pro at Your Next Event

In 2010, you will likely attend one or more conferences. You may not know anyone at the conference. Sounds daunting doesn’t it?

Eric Pruitt is a lawyer I coached from Birmingham. When I first met Eric he told me he would be attending an industry conference and asked if I had any ideas for him. I gave him some and told him to read chapters from Keith Ferrazzi’s book: Never Eat Alone. Eric did and it changed how he approached industry conferences. Here are some of Eric’s thoughts that he recently shared with me.

Keith Farrazzi has 15 Tip for Being a Conference Commando. Some of it sounds over the top, or "dorky", however, I decided to look at his tips with an open mind and see how I could apply his concepts as a lawyer. I found some great ideas. Here are a few of the things I've started doing:

  1. Develop a plan. Work to identify people you want to meet, schedule lunches/dinners/drinks/ etc. . . before the meeting. I'm attending the CMSA Annual Meeting in NY next month and have worked to schedule these events in advance and am working on identifying the "celebrity status" (people of importance in the organization - not real celebs) that I want to meet while I'm there.
  2. Work on building relationships with people, not seeing how many people I can meet and give a business card to. Focus on the person I'm talking to, don't let my eyes wander and attempt to find the next target.
  3. Take notes on the people I meet and follow up quickly with a hand written note. Use the notes so I can make a personal connection in my follow up correspondence.
  4. Have a "what can I do for this person" attitude instead of "how can I do legal work for this person". Helping others is a great way to build a network.
  5. If it is an industry organization that you want to become more involved in, find a non-threatening way to volunteer for tasks at the meeting. This can provide opportunities to find out about special invitation events, get to know leaders, etc. . .

These are just some quick comments. The book is packed with great insight.

What can you learn from Eric's ideas and actually use at the next event you attend?
 

 

One More Time: Asking a Favor Builds Relationships

I recently shared Dan's story with you. He took a client to lunch and after lunch he asked the client a favor. In case you are still wondering whether asking a favor works I want to share a second story with you.

A few weeks ago Matt Sanderson, a lawyer I coach in Dallas asked me how to get a meeting with a client for whom he had not done any recent work.  I advised him to put himself in the shoes of his client and ask: “What is in it for me to meet with Matt?” I mentioned I had blogged recently about asking the client for a favor having nothing to do with business. 

For example, I said: “Tell the client you want to meet and pick his brain for ideas to blog about.” After our coaching call Matt used that approach and here is a portion of what he reported:

 Just yesterday, we discussed my dilemma in (A) getting prospective clients to “buy-in” to both meeting with me and discussing their legal needs and (B) obtaining from these prospects additional names of other prospective clients.

After taking the advice you gave me, I implemented it this morning in a meeting with a client who has not provided work to us in about 18 months. By the end of the meeting, this prospect provided me with (i) at least 5 new topics for our restaurant blog, (ii) an invitation to meet all of the tenants in his commercial shopping center at their monthly meeting, and (iii) two specific names of restaurant owners that he wanted me to call with his endorsement of our services. I believe that these results were directly driven from the advice you provided.

 Why did asking a favor work for Dan and for Matt? More than any other reason they were both sincere and were not trying to take advantage of their friend. They sincerely wanted to learn and sincerely wanted to get to know more people they could help. Your clients and friends will help you also when you sincerely ask a favor.

P.S. After posting this, I saw a blog post  What's Important When You Refer People  by noted referral expert Ivan Misner. What would your answer be? Based on a survey of 12,000 business people character was most important. Character is demonstrated in part by sincerity. 

 

 

 

Proof That Asking a Favor Works

Are you looking for an effective way to engage a client or contact? Ask them a favor.

Last fall I posted a blog titled Want to Persuade: Ask a Favor. I referenced an article and Robert Cialdini’s book: Yes!: 50 Scientifically Proven Ways to Be Persuasive.

I frequently suggest to lawyers that clients, potential clients and referral sources actually want to help us. So, asking a favor is a good way to build the relationship with them as long as you are not bugging them to get business.

Last week Dan a lawyer I coach found this approach really does work. Here is a portion of an email he shared with the members of his coaching group. 

I just want to share something good that happened last week, after our coaching group session. 

Sitting in my office Friday morning, I got a call from the President (as in "top employee" rather than "owner") of an XXX management company.  It was a business call. When we finished discussing business, I asked him when I could take him to lunch, and he asked me to get my calendar out.  On a lark  I said "To Hell with the calendar, why don't I just pick you up at 12:30?"  I was a little surprised when he said "Great!" 

At lunch -- at the very end of the lunch, after we had talked about everything else except business -- I told him I was going to ask him for his help.  I then told him that I wanted to learn everything and everyone he knew in/about the XXX industry, and that I'd be grateful if he could introduce me to as many people, groups, publications and events as he could, or at least all that he thought would be helpful. I assured him that I wasn't going to sales-pitch these people; I just wanted to learn about the industry, and see what was important to the people he knew.  He thought that was a great idea, and immediately started to list ideas. As we talked through some of them, I assured him that I was willing to join/write/speak/travel/meet/greet/wine/dine in any way he thought wise.  Here's the kicker: he was (and still is, I think) truly enthusiastic about it.  That's what surprised me. I think he liked being asked to help, and I think he really wants to. 

On the way back to the client's office, he was thinking out loud: "Gee, I'd really like you to speak at one of the groups I'm in; I'm going to have to think of a really good topic for you. Something they'd like to hear."  I stifled a laugh when I realized that HE knew I was supposed to ask about good speaking or writing topics, but I, um, forgot.  OK, maybe I'm not a Jedi yet; I can only remember so many mind tricks.

Anyway, all in all an excellent lunch.  I'm happy about what I've set in motion.  What it will produce is anyone's guess, but I'm grateful to Cordell nudging me in this direction. 

Dan's email is proof that asking a favor works. Your clients and your friends want to help you. Give them the chance.

 

Marketing: When Should You Try a New Niche?

 I have been asked many times if it makes sense to focus on a niche when you have done no legal work in the niche. 

The beginning part of my answer is always the same: "What you do with your billable time and what you do with your non-billable time does not have to be the same." Then I continue with the typical lawyer answer that it depends. It depends on you, your firm, your passion, how crowded the niche is and a variety of other factors.

I began my focus on transportation construction contractors when I had no experience handling a matter for the transportation construction industry. Why did I pick that niche? Well, I had experience in the USAF litigating government contracts. Transportation contractors bid and are awarded government contracts, only most are state government contracts. So, I was building off of a foundation I already had.

I would have considered government contractors more generally. Only, none of the big government contractors were anywhere near Roanoke, Virginia where I practiced law at the time. However, there were large highway construction contractors in the area and two of them were owned by the families of my Virginia Tech classmates and friends. So, at least I knew someone in the industry. Finally,I did not know another lawyer in all of Virginia at the time who was focused on the highway construction industry. That meant I had a chance to be thought of as the "go to" lawyer for the industry.

I have written about Alison Rowe in an earlier post. She was an associate in my old firm who sought my advice on her future. At the end of our conversation she said: "I have an idea but you have to promise not to laugh." I promised and she told me she wanted to focus on equine law. She explained to me that she had a passion for horses and people who own horses.  At the time she had never handled an equine law matter so we set up a plan to learn and to ultimately market the practice. Alison is doing very well after five years focusing on her equine practice. She is blogging and active in thoroughbred and other equine associations.

If you are wondering whether you can try a particular niche, give it the same kind of thought I did many years ago.