Get to the Edges

Posted on January 29, 2009 by Cordell Parvin

Seth Godin recently posted a Blog titled "Creativity and stretching the sweatshirt." In the post, he says: "Creativity is the stuff you do at the edges. But the edges are different for everyone, and the edges change over time." He also suggests that if you are not creative, then watch the creative things other people have done.

What are the edges for a law practice now? During my career some of the things I did around the edges were:

    1. Create a newsletter before any of my competitors. 2. Create a video when VHS first came out. 3. Create guides for contractors.

I think if I was still practicing law today and could do anything I wanted, I would:

    1. Create a professional looking video for my website bio. 2. Develop a regular podcast. 3. Develop the Transportation Construction Law Blog. 4. Conduct monthly webinars for contractors.

What can you do around the edges?

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